For Middle Management
You sit in the hardest seat on the project.
Directors above you want certainty, delivery teams below you want answers, and the programme waits for neither. This is a structured path out of constant reaction and into deliberate, repeatable performance: the habits and practical leadership skills you can use on your projects from week one.
The difference between the manager who reacts and the one who gets promoted is a set of trainable habits.
You’ve got the technical delivery. What’s in the way is never the engineering. It’s the variation wave building behind today’s RFI while you firefight. The boss you can’t influence. The team that brings you problems instead of options. The promotion conversation that keeps happening around you instead of about you.
Most managers under delivery pressure try to fix the output. This coaching works on the engine that produces it, so you come out steadier, sharper, and harder to knock off balance.
Not sure where your ceiling is? That’s what the diagnostic finds →
The Structured Coach-Led Pathway: a four-stage, next-level sequence
Four sequential stages, twelve weekly sessions each. Each stage builds on the one before it, so you progress one stage at a time rather than committing to everything on day one. From reacting to leading, over roughly sixteen months.
1
6 Pillars of High Performance
$6,000 · 12 weekly sessions, ~4 months
The six things that decide whether you perform under load: how you think, how you manage your energy, how you get the right work done, how you carry a room, why you’re doing any of it, and how present you are while you do it. You stop firefighting and start anticipating, and your team notices the difference inside a month.
2
Ignite Your 10 Core Human Drives
$6,000 · 12 weekly sessions, ~4 months
The ten drives that actually run you and the people you lead. Once you understand them, you stop being run by your reactions and start directing your thoughts and behaviours on purpose, including reading what’s driving the difficult colleague or the stalled team.
3
Empowered Freedom Blueprint
$6,000 · 12 weekly sessions, ~4 months
Stop asking what you care about. You care about everything. Ask what you sacrifice for; that’s where your real values live. Your values stop being a poster and become a live, self-correcting practice. For a manager who has spent years delivering other people’s priorities, this is where you take your own back.
4
6E Leadership Framework
$7,200 · 12 weekly sessions, ~4 months
Everything so far built you. Stage 4 builds the people around you: Envision, Embody, Enlist, Empower, Evaluate, Encourage. The move from a strong manager who delivers the work to a leader the business trusts with more. It comes last because the first three stages earn it.
Prefer to work issue-led before committing to the pathway? Weekly one-to-one Focus Sessions start from $6,000 for 3 months. See Focus Sessions.
You’ll recognise yourself, or someone you manage
- The package manager under pressure from both directions: delivering the numbers but permanently reactive, absorbing heat from directors and site alike.
- The technically excellent engineer whose delivery is strong but whose influence, paperwork discipline, or team leadership keeps getting named in reviews.
- The newly promoted manager leading former peers for the first time, learning the hard way that the skills that earned the promotion aren’t the ones the job now needs.
- The passed-over candidate: capable, loyal, and privately wondering why people with half the capability are two moves ahead.
- The quiet carrier: the one holding a first overrun or a difficult client relationship as a private story about not belonging at this level.
Pricing, published
| Route | Investment |
|---|---|
| The Forge Session (diagnostic) | $900 |
| The Forge + Field Test (diagnostic) | $1,600 |
| The Structured Coach-Led Pathway, first stage | $6,000 |
| Focus Sessions | Starting at $6,000 (3 months) |
Corporate sponsors: published multi-candidate rates from 3 candidates; see For Organisations. Diagnostic fees credit in full toward any programme within 30 days.
Straight answers
How much time does this take each week?
One session per week (about an hour) plus the work itself, which is done inside your job, not on top of it. The assignments are your live project, your team, your actual meetings. If a practice can’t survive a delivery week, it isn’t taught here.
Do I have to commit to all four stages?
No. You commit one stage at a time. Most clients decide about the next stage in the final weeks of the current one. The sequence is fixed; the commitment is stage by stage.
Can I skip straight to the leadership stage?
No, and not as a sales device. The licensing behind the curriculum requires the sequence, and the sequence is the point: Stage 4 lands because Stages 1–3 built the base it stands on.
What’s the difference between the Pathway and Focus Sessions?
The Pathway is a structured build over ~16 months. Focus Sessions are issue-led: the problem in front of you this month, worked until it’s resolved. Many clients start with Focus Sessions and move to the Pathway once the immediate fire is out.
Is this online or in person?
Sessions run over Zoom as standard, scheduled around GCC working patterns. In-person options exist in Dubai for intensives and diagnostics.
My company is paying. Do they see what I say in sessions?
No. Sponsors get progress against the agreed development goals, never session content. Where a written diagnostic output goes to a sponsor, you see it before they do. No surprises, ever.
What if coaching isn’t the right tool for me?
Then you’ll be told exactly that, in the diagnostic, before you’ve spent programme money. Sometimes the honest answer is training, a mentor, or a structural change, and you deserve to hear it.
The guarantee: every structured coaching programme carries a 100% money-back guarantee. Cancel your agreement at any time up to midnight on the fifth calendar day after the date of your first one-on-one session (excluding UAE and KSA public holidays), and every programme fee you have paid is refunded in full.
Why is the pricing published?
Because you shouldn’t have to sit through a pitch to find out what something costs. The prices are standard, not negotiated; what’s variable is which route fits, and that’s what the diagnostic is for.